All work Case study

Blue MacawCreative.

An image-first website that lets the photography do the heavy lifting.

Go ahead, scroll it. It scrolls itself if you don't.

The story

The project, step by step.

Who they are, what they needed and what I built for them.

The client
Blue Macaw Creative is an Edmonton photography studio specializing in professional headshots for entrepreneurs, professionals, creatives and teams. Their relaxed, fully guided sessions help people look natural, confident and approachable on camera.
The brief
Blue Macaw needed a website that felt as polished and intentional as the photography. It had to show off the quality of the work right away, while feeling approachable for people who aren't comfortable in front of a camera.
It also had to clearly explain the services, packages, process and personality without competing with the photos. A big part of the job was getting visitors from the portfolio to booking a session.
What I built
I designed and built a clean, image-first website that lets the photography do the heavy lifting. Big visuals, minimal layouts, clear type and simple navigation keep the focus on the portraits, with easy ways to explore services, view the gallery, compare packages and book.
I also kept the booking journey simple and put Diana's relaxed, personal approach at the centre of the site. It feels confident without being overly corporate.