All work Case study

Second LookConsulting.

A polished website that makes an unusual service easy to understand and easy to book.

Go ahead, scroll it. It scrolls itself if you don't.

The story

The project, step by step.

Who they are, what they needed and what I built for them.

The client
Second Look Consulting helps restaurants, hotels, bars, cafés and retail businesses see what their customers actually experience. Through discreet assessments and practical recommendations, they help owners spot blind spots, improve service and create better customer experiences.
The brief
Second Look needed a website that could clearly explain a service that's a little different from traditional consulting. The goal was to make the idea of a "Second Look" easy to get, while positioning the business as professional, credible and experienced in hospitality.
It also had to speak to a bunch of industries, from restaurants and bars to hotels, cafés, fast-casual spots, retail and corporate operators. Services had to be organized clearly, the assessment process explained, pricing shown and booking kept simple.
What I built
I designed and built a polished, modern website that puts the customer experience at the centre of the story. It walks visitors through Second Look's process of observing, analyzing, improving and elevating a business, and breaks down each service and what owners can expect.
I also built dedicated service pages, a streamlined booking experience, industry data and insights, and sections for extras like social media, reputation management and promotions. Owners get a clear path from curious to booked.