JoniBahm.

Her own site, built to explain mortgages in plain English and get found in local search.

Go ahead, scroll it. It scrolls itself if you don't.

The story

The project, step by step.

Who they are, what they needed and what I built for them.

The client
Joni Bahm is a mortgage broker serving clients across Alberta and Saskatchewan. She helps first-time buyers, homeowners and families get through the mortgage process without the stress.
The brief
Joni came to me through a referral. She was stuck with the one-size-fits-all website her brokerage gives everyone, and she wanted something cleaner that she could actually control.
The site needed to feel personal and trustworthy, speak to both provinces, and explain buying, renewals, refinancing and more without drowning people in jargon.
What I built
I built her a warm, modern WordPress site with her personality at the centre. Clear service sections, FAQs, testimonials, mortgage calculators and simple next steps guide visitors from learning to applying.
I installed Yoast SEO and did the on-page SEO, so her SEO and readability scores both sit above 90%. I also created location pages, and she now gets traffic from local searches.