SoulMechanical.
Marketing that works together, so their existing site keeps bringing in service calls.
The project, step by step.
Who they are, what they needed and how I helped.
The client
Soul Mechanical handles commercial, industrial and multi-family HVAC, refrigeration, plumbing, gas fitting, sheet metal and maintenance around Edmonton. They fix tricky mechanical problems with practical, reliable solutions.
The brief
They already had a solid website and a strong service offering, so this wasn't a rebuild. They needed help with the marketing around it.
That meant a newsletter, better run Google Ads and more consistent social media. The trick was getting those channels to work together instead of as separate pieces.
What I did
I set up a newsletter system that gives them a direct line to customers, for company updates, service promos and staying in touch over time.
I also helped manage and tune their Google Ads to bring in more relevant traffic and inquiries, and pitched in on social content. Now the brand stays active across channels and their site has real support behind it.
What I helped with.
The pieces I took care of.
- Newsletter system for customer updates
- Google Ads management and tuning
- More relevant traffic and inquiries
- Social media content support
- Channels that work together
- Support for their existing website
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